GOOD ON
GOOD ON was established in Japan with the aim of creating T-shirts that become more attractive as they are worn, reminiscent of the tough yet aging beautifully T-shirts found in vintage American products. They specialize in T-shirts and sweatshirts made from high-quality American cotton.








Heavyweight Fabric that Fits Comfortably
The 9-ounce T-shirt fabric allows you to fully enjoy the comfortable feel of high-quality American cotton. It starts off with a substantial feel but gradually softens with each wear, acquiring a luxurious texture over time.



"Pigment Dye" for Increased Character with Each Wear
The "Pigment Dye" color stands out against the unevenness of the thick fabric, giving it a unique and characterful appearance. With each wash, the color gradually fades, enhancing its vintage-like charm over time. Note that only white is reactive dyed, characterized by fine dye particles penetrating uniformly into the fabric, resulting in beautiful coloration.



High-Quality American Cotton Recognized Worldwide
GOOD ON uses "COTTON U.S.A." The "COTTON U.S.A." mark is attached to products that use 50% or more high-quality American cotton, which is recognized worldwide. It is a "mark of trust" certified by the Cotton Council International (CCI) and meets Japan's rigorous quality standards.





Special Design Details
The neckline features a Henley neck with a fine binder. The Henley neck is named after the shirts worn by participants in the Henley Royal Regatta, a boat race held on the River Thames in London, and is a fashion detail with a long history. The placket uses woven fabric, adding to its charm. The sturdy sewing supports the heavyweight fabric, and the raglan sleeve design ensures ease of movement without feeling bulky.



Durable Construction Even After 10 Years of Wear
GOOD ON products require robust durability to withstand dyeing, washing, and high-temperature drying processes during production. The products endure pulling, twisting, rubbing, and seam stress in dyeing kettles, washing machines, and dryers, necessitating strong stitching and techniques throughout. Each item features strong stitches and techniques to ensure durability.





With a comfortably loose fit and raglan sleeves, this silhouette allows for relaxed styling. The perfect length and casual fit create a laid-back atmosphere.